https://www.wseyffer.com/work daily 1.0 2021-01-25 https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/5fbd88d685bfa9327b1633f5/1606257518305/nest_06.jpg Work - Nest Home | Features Constant updates and feature changes were happening across the Nest companion app, so we had to always be making sure that the site reflected the latest builds, and incorporating and visualizing the right experience consistently, coherently, and cohesively. https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/5fbd84d8e5de0c203f0b64af/1606255871530/Google_Nest_logo.png Work https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/5fbd8857d64b800d45b47713/1606256826885/nest_04.jpg Work - Nest | Product Launches With every launch came a whole new plan and strategy (especially for the brand ‘story’) for creative development and incorporation across all relevant surfaces. This is an example of a collaboration between the digital team and the creative production team to support the launch of Nest’s first ever ‘colored’ rings. https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/5fbd8ad26f21b71b361fc886/1606257503416/nest-0117.png Work - Nest.com | Strategy, Design and Content The homepage was by far our busiest area of development. We had a number of new products launching, alongside features, announcements, new programs, etc etc. We were always collaborating across hardware and software orgs, marketing, and creative to deploy strategic designs to meet the various goals and KPIs that had been set. https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/5fbb5e4960ed88028bf3ecc3/1606114907044/facebook-care-new-emoji-react-2020.jpg Work Our new ‘Care’ reaction for 2020 https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/5fbf23cf7acac6192ab2fb81/1606362094596/Facebook-logo.png Work https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/5fbd67cd6a0ac35c00810e7b/1606362411850/Karma_Desktop_website.jpg Work - GoPro | Karma GoPro built it’s first ever drone, which was hotly anticipated, and we needed a kick-ass landing page for the launch. This was designed all in house and made for a successful campaign. https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/5fbd840af6f82033d762c111/1606255713811/gopro-logo-png-transparent.png Work https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/5fbd64bbe5595330a76e2523/1606247751626/AdvancedSystems_Home_Desktop.jpg Work - GoPro Advanced Systems This project was led by me in partnership with multiple business units across both pro and consumer. We worked with an outside vendor, Odopod in SF, to design a new micro site for professional products and applications of our technology across film, sport, etc., alongside providing a home for our VR hardware and software applications. https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/600e0967643aa169878dc1c6/1611532658518/thea2c.jpg Work - The Answer 2 Cancer TheA2C.org was a partnership between The Cancer Research Institute of New York and Bristol-Meyers Squibb. We designed and developed the world’s first social media and storytelling platform for the, at the time revolutionary, immunotherapy treatment for cancer. This platform was intended to allow for patients, caregivers, and medical professionals to find out relevant information about the latest treatments, caregiving advice, and more. It was a first of its kind, and went on to win many awards, including a website of the year gold award from 360pharma. https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/600e0b69a2159228ba065ac2/1611533183468/neulasta-web.jpg Work - Neulasta.com & MCM System While the website was to be an evolution vs a revolution, it required some deep engagement with dev teams in India to both reverse the damage done by previous agency partners, repair the relationship, troubleshoot some extremely difficult technical problems with the site itself (I was debugging JS late into the night with my pal Sriram). I brought key results, necessary changes, and implemented a full redesign while simultaneously facilitating a multi-channel marketing framework implementation with brand strategy, analytics, design, etc for their reps and marketing partners alike to leverage. https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/600e0453935eb04262af4a73/1611532822732/Screen%2BShot%2B2021-01-24%2Bat%2B3.25.02%2BPM.jpg Work - EW 2014 Emmy Award Experience EW.com needed a bespoke Emmys experience in 2014. 10up was up for the job. Myself and a few designers, strategists, and engineers put our heads together and came up with an approach that created a live feed / live voting experience for the play by play nature of the red carpet. It also included necessary monetization strategy components, as this was a high traffic event that sponsors would be amped to be a part of, so I as the senior strategist at the time, helped consult on how to incorporate as part the core design decision making process. https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/600e090220c2137a1c31c454/1611532549739/agencies.png Work https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/600e0b356192842f9fac2eae/1611533147230/neulasta-ipad Work - Neulasta iPad Experience (Veeva) We pushed the Veeva platform to do things it had never done before… beyond design, analytics incorporation, and MCM integration - this was a game changing experience that we developed, then was mandated to be duplicated across Amgen’s products/surfaces. https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/5fbad7aad89f9c062768976e/1606080437721/IMG_8953.jpg Work https://www.wseyffer.com/welcome daily 0.75 2020-09-07 https://static1.squarespace.com/static/5c76eb77e8ba4475d328e8b4/t/5f564603f7214e5c42ac65e1/1599489563698/00100sPORTRAIT_00100_BURST20190704074535953_COVER.jpg Welcome